{"product_id":"a-theory-of-semiotics-paperback","title":"A Theory of Semiotics - Paperback","description":"\u003cp\u003eby \u003cb\u003eUmberto Eco\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" --Journal of Aesthetics and Art Criticism\u003c\/p\u003e\u003cp\u003e\" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions.\" --Language in Society\u003c\/p\u003e\u003cp\u003e\" . . . a major contribution to the field of semiotic studies.\" --Robert Scholes, Journal of Aesthetics and Art Criticism\u003c\/p\u003e\u003cp\u003e\" . . . the most significant text on the subject published in the English language that I know of.\" --Arthur Asa Berger, Journal of Communication\u003c\/p\u003e\u003cp\u003eEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e'Eco's very erudite and provocative book draws on philosophy, linguistics, sociology, anthropology, and aesthetics and refers to a wide range of scholarship, both European and American. It raises many fascinating questions which merit considerable probing.'-Language in Society\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9.04 x 6.34 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 1978\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42736757801023,"sku":"9780253202178","price":62.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/b5bdac5349df031eca7165fba4d0aadb.webp?v=1765147763","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/a-theory-of-semiotics-paperback","provider":"BBB","version":"1.0","type":"link"}