by Tony Proctor (Author)
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Author Biography
Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.
Number of Pages: 126
Dimensions: 0.27 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: May 31, 2023