{"product_id":"advanced-google-adwords-paperback","title":"Advanced Google Adwords - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrad Geddes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to Google AdWords is fully updated for its third edition\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.\u003c\/p\u003e \u003cp\u003eThe third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score\u003c\/li\u003e \u003cli\u003eExplore the intricacies of the Display Network and learn how to interpret reports\u003c\/li\u003e \u003cli\u003eLearn how to use the AdWords Editor to create thousands of keywords and ad copy configurations\u003c\/li\u003e \u003cli\u003eUnderstand advanced bidding strategies, and how to best organize and manage an AdWords account\u003c\/li\u003e \u003cli\u003eLearn how to best test everything from landing pages to ad copy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. \u003ci\u003eAdvanced Google AdWords\u003c\/i\u003e is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe most complete guide to Google AdWords, now fully updated\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe best-selling AdWords book on the market has been fully updated. \u003ci\u003eAdvanced Google AdWords, Third Edition\u003c\/i\u003e, is the ultimate guide to Google's dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.\u003c\/p\u003e \u003cp\u003eUpdates to the book include information on Google's platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eMaster how to craft and test winning ads\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eDiscover how to easily research keywords and find what match types to use\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eLearn how to increase your quality scores to save money\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eUse the AdWords Editor to create thousands of keywords and ad copy configurations\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eUncover advanced bidding strategies to make your account more profitable\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eDevelop successful account organizational strategies\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eLearn how to best design and test landing pages\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSpice up your text ads with Ad Extensions\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eLearn how to expand your advertising reach with the Google Display Network\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eExplore new ways to manage and grow your AdWords account\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePraise for \u003cb\u003e\u003ci\u003eAdvanced Google AdWords\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Brad gets it! He has a wealth of hands-on experience and shares it freely. If you want to drive and convert Google AdWords traffic, you need to read this book--now!\"\u003cbr\u003e --\u003cb\u003eTim Ash, \u003c\/b\u003e CEO of SiteTuners, author of Landing Page Optimization, chairperson of Conversion Conference\u003c\/p\u003e \u003cp\u003e\"When it comes to Google AdWords, Brad Geddes is one of the top minds in the business.\"\u003cbr\u003e --\u003cb\u003eDanny Sullivan, \u003c\/b\u003e Founding Editor, \u003ci\u003eSearch Engine Land\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Think you know PPC? Think again. Geddes continues to confound the industry with new revelations of techniques and practices that WILL change your campaigns for the better. \u003ci\u003eAdvanced Google AdWords 3rd Edition\u003c\/i\u003e contains new, detailed, and clear examples never seen before. The sooner you open the book, the sooner you'll see results. Buy it for your entire team.\"\u003cbr\u003e --\u003cb\u003eMichael Stebbins, \u003c\/b\u003e CEO, Market Motive Training Institute\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdWords expert \u003cb\u003eBrad Geddes\u003c\/b\u003e is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 696\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 9.8 x 7.6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 02, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42693771591743,"sku":"9781118819562","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/588886f9794478209a3ba5e5a734fcb1.webp?v=1764999922","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/advanced-google-adwords-paperback","provider":"BBB","version":"1.0","type":"link"}