{"product_id":"animating-unpredictable-effects-nonlinearity-in-hollywoods-r-d-complex-paperback","title":"Animating Unpredictable Effects: Nonlinearity in Hollywood's R\u0026d Complex - Paperback","description":"\u003cp\u003eby \u003cb\u003eJordan Gowanlock\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUncanny computer-generated animations of splashing waves, billowing smoke clouds, and characters' flowing hair have become a ubiquitous presence on screens of all types since the 1980s. This Open Access book charts the history of these digital moving images and the software tools that make them. \u003ci\u003eUnpredictable Visual Effects\u003c\/i\u003e uncovers an institutional and industrial history that saw media industries conducting more private R\u0026amp;D as Cold War federal funding began to wane in the late 1980s. In this context studios and media software companies took concepts used for studying and managing unpredictable systems like markets, weather, and fluids and turned them into tools for animation. Unpredictable Visual Effects theorizes how these animations are part of a paradigm of control evident across society, while at the same time exploring what they can teach us about the relationship between making and knowing. \u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eUncanny computer-generated animations of splashing waves, billowing smoke clouds, and characters' flowing hair have become a ubiquitous presence on screens of all types since the 1980s. This Open Access book charts the history of these digital moving images and the software tools that make them. \u003ci\u003eUnpredictable Visual Effects\u003c\/i\u003e uncovers an institutional and industrial history that saw media industries conducting more private R\u0026amp;D as Cold War federal funding began to wane in the late 1980s. In this context studios and media software companies took concepts used for studying and managing unpredictable systems like markets, weather, and fluids and turned them into tools for animation. \u003ci\u003eUnpredictable Visual Effects\u003c\/i\u003e theorizes how these animations are part of a paradigm of control evident across society, while at the same time exploring what they can teach us about the relationship between making and knowing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJordan Gowanlock is a media historian. For the past two years he has been conducting research as a postdoctoral visiting scholar in the Department of Film and Media at UC Berkeley, USA. He is currently a non-regular faculty member at Emily Carr University of Art and Design, Canada. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 29, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42708339621951,"sku":"9783030742294","price":80.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5e1fc24896e621c81a591306348c9c77.webp?v=1765047441","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/animating-unpredictable-effects-nonlinearity-in-hollywoods-r-d-complex-paperback","provider":"BBB","version":"1.0","type":"link"}