{"product_id":"applied-communication-research-methods-getting-started-as-a-researcher-paperback-1","title":"Applied Communication Research Methods: Getting Started as a Researcher - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Boyle\u003c\/b\u003e (Author), \u003cb\u003eMike Schmierbach\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.\u003c\/p\u003e\u003cp\u003eCovering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.\u003c\/p\u003e\u003cp\u003eThe text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.\u003c\/p\u003e\u003cp\u003eOnline resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com\/9781032288819.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael P. Boyle\u003c\/b\u003e is a professor in the Department of Communication and Media at West Chester University, USA.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMike Schmierbach\u003c\/b\u003e is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 316\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 10, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43156264812607,"sku":"9781032288819","price":145.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/DnhNhoboIi9781032288819.webp?v=1776970793","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/applied-communication-research-methods-getting-started-as-a-researcher-paperback-1","provider":"BBB","version":"1.0","type":"link"}