{"product_id":"beeronomics-how-beer-explains-the-world-hardcover","title":"Beeronomics: How Beer Explains the World - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohan Swinnen\u003c\/b\u003e (Author), \u003cb\u003eDevin Briski\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFrom prompting a transition from hunter-gatherer, to an agrarian lifestyle in ancient Mesopotamia, to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. \u003cem\u003eBeeronomics: How Beer Explains the World\u003c\/em\u003e tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAt the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. \u003cem\u003eBeeronomics\u003c\/em\u003e covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eBeeronomics\u003c\/em\u003e examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration -- one multinational AB InBev, claims 46% of all beer profits -- but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. \u003cem\u003eBeeronomics\u003c\/em\u003e surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eJohan Swinnen\u003c\/strong\u003e is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the KU Leuven, Senior Research Fellow at the Centre for European Policy Studies (CEPS) and a Visiting Scholar at the Centre for Food Security and the Environment (FSE) at Stanford University. He is a Fellow of the AAEA and the EAAE, was President of the International Association of Agricultural Economists (2012-2015) and is President of The Beeronomics Society. He was previously Lead Economist at the World Bank (2003-04) and Economic Advisor at the European Commission (1998-2001), and has been advisor to many international organizations and governments. He holds a Ph.D from Cornell University, and has published widely on agricultural and food policies, political economy, institutional reform, trade, global value chains, and standards. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eDevin Briski \u003c\/strong\u003eis a print and audio journalist focusing on food, ideas, and technology. She serves as content marketing manager for the events team at Vox Media, which produces Code Conference and Vox Conversations. She is also host of the podcast \u003cem\u003eOne Man's Trash \u003c\/em\u003eabout the collectibles market. Devin began her career in Silicon Valley, where she worked on the publishing and marketing team of Stanford Social Innovation Review and co-founded online magazine \u003cem\u003eThe Ventured Life\u003c\/em\u003e. She holds a bachelor's degree in sociology and a master's degree in journalism, both from Columbia University.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.6 x 5.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 07, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43154679300159,"sku":"9780198808305","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/fpWg5AUd4Y9780198808305.webp?v=1776958418","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/beeronomics-how-beer-explains-the-world-hardcover","provider":"BBB","version":"1.0","type":"link"}