{"product_id":"build-for-change-hardcover","title":"Build for Change - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAlan Trefler\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCustomers have radically changed the ways they interact with businesses, and today's organizations need to adapt\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIs your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In \u003ci\u003eBuild For Change\u003c\/i\u003e, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming \"customerpocalypse\" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. \u003ci\u003eBuild For Change\u003c\/i\u003e highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience--whether good or bad--can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future.\u003c\/p\u003e \u003cp\u003eTraditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. \u003ci\u003eBuild For Change\u003c\/i\u003e outlines exactly what can--and must--be done to ensure sustainable success in the new digital era: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRelate to the new generation of consumers, and understand their preferences and demands\u003c\/li\u003e \u003cli\u003eStop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes\u003c\/li\u003e \u003cli\u003eLearn how to overcome the fatal flaws of current technology fads\u003c\/li\u003e \u003cli\u003eRethink organizational roles to drive adaptive and transformative innovation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eConsumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. \u003ci\u003eBuild For Change\u003c\/i\u003e provides actionable guidance for engaging this new connected consumer.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBuild for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation\u003c\/i\u003e, Alan Trefler reveals a nascent generation of emboldened customers that are turning the tables on brands and companies that market to them. These customers don't want to be \"sold\" to. They engage only when they sense transparency, authenticity, and trust. Today's loudest fans can become tomorrow's noisiest detractors. They are active users of online social channels and can influence thousands and even millions of consumers. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBuild for Change\u003c\/i\u003e offers a warning to companies that are failing to see the coming customerpocalypse, and practical advice and examples to those that are grappling with how to survive in a radically new customer engagement paradigm. It concludes that given the viral speed with which customer behaviors are changing, organizations need ways to predict customer desires, adapt in the moment to new changes, and be so reciprocal and contextually aware that both customers and staff will trust them, respect them, and want to engage with them. \u003c\/p\u003e\u003cp\u003eThis kind of customer engagement will be omnipresent and transformational. It is embodied in a new software layer that represents a company's DNA. It will be more important than physical offices and retail stores. It will actually empower customers to engage, while directing how they are served, informed, and rewarded. And because it is DNA, it cannot be outsourced or found on some shelf. \u003c\/p\u003e\u003cp\u003eAdopting the \u003ci\u003eBuild for Change\u003c\/i\u003e approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront. It is the true promise of digital innovation and a call to action.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlan Trefler\u003c\/b\u003e is Founder, CEO, and Chairman of Pegasystems. His awards include being named The American Business Award's \"Software CEO of the Year\" for 2009 and \"Public Company CEO of the Year\" in 2011 by the Massachusetts Technology Leadership Council. Alan's interest in computers originates from collegiate involvement in tournament chess, where he achieved a Master rating and was co-champion of the 1975 World Open Chess Championship. Alan holds a degree in economics and computer science from Dartmouth College.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 9.2 x 6.33 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 03, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42692558520383,"sku":"9781118930267","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/9caee87366e3905057548ae4705470af.webp?v=1764995800","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/build-for-change-hardcover","provider":"BBB","version":"1.0","type":"link"}