{"product_id":"business-development-processes-methods-and-tools-paperback","title":"Business Development: Processes, Methods and Tools - Paperback","description":"\u003cp\u003eby \u003cb\u003eAndreas Kohne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.\u003c\/p\u003e\u003cp\u003eThe second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.\u003c\/p\u003e\u003cp\u003eThe reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.\u003c\/p\u003e\u003cp\u003eThe second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.\u003c\/p\u003e\u003cp\u003eThe reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eContent\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eBusiness Development: role, role profile, business unit, process\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePortfolio structure, management and life cycle\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eResources\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTarget market\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMarket cultivation strategy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCase study\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSix steps to Business Development\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eCEOs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eResponsible persons from sales and marketing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProject and product managers of all industries\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStudents of Business Administration and Business Informatics\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eThe Author: Andreas Kohne\u003c\/b\u003e works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAndreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42719693471807,"sku":"9783658388430","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/c3a5993974aaed346ceb66bf213048e8.webp?v=1765086539","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/business-development-processes-methods-and-tools-paperback","provider":"BBB","version":"1.0","type":"link"}