{"product_id":"consumer-aesthetic-experience-in-a-retail-context-paperback","title":"Consumer Aesthetic Experience in a Retail Context - Paperback","description":"\u003cp\u003eby \u003cb\u003eKrittinee Nuttavuthisit\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 124\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.29 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 06, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42711516282943,"sku":"9783639221688","price":91.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/6a2a668a2946c93bb529eee50c3c1dc1.webp?v=1765058763","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/consumer-aesthetic-experience-in-a-retail-context-paperback","provider":"BBB","version":"1.0","type":"link"}