by Michael J. Lanning (Author)
Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries.--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.
Number of Pages: 336
Dimensions: 0.86 x 9.02 x 6.1 IN
Illustrated: Yes
Publication Date: January 28, 2000