{"product_id":"design-centered-entrepreneurship-paperback","title":"Design-Centered Entrepreneurship - Paperback","description":"\u003cp\u003eby \u003cb\u003eMin Basadur\u003c\/b\u003e (Author), \u003cb\u003eMichael Goldsby\u003c\/b\u003e (Author), \u003cb\u003eRob Mathews\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrounded in extensive research and field testing, \u003cem\u003eDesign-Centered Entrepreneurship\u003c\/em\u003e presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. \u003c\/p\u003e\u003cp\u003eDrawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. \u003c\/p\u003e\u003cp\u003eThis second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eDesign-Centered Entrepreneurship\u003c\/em\u003e is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMin Basadur\u003c\/strong\u003e is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.\u003c\/p\u003e\u003cp\u003eMichael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.\u003c\/p\u003e\u003cp\u003eRob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42735709945919,"sku":"9781032070100","price":131.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/fad7366034244db70d5f03a8bd2c6df1.webp?v=1765144415","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/design-centered-entrepreneurship-paperback","provider":"BBB","version":"1.0","type":"link"}