{"product_id":"digital-marketing-mba-guiding-principles-for-researching-planning-and-managing-a-marketing-strategy-to-transform-your-business-paperback","title":"Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid J. Bradley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing \u0026amp; Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis method works through three phases: \u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMarket Intelligence\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStrategy Development\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGuided Implementation\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eEach phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We don't all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn't included in the book, but will support activities throughout.\u003cbr\u003e\u003c\/p\u003eThe Process Helps Solve Real Challenges Leaders Face: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\"We have no strategy behind what we do and why we do it.\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\"We're invested in our marketing, but our leadership doesn't know how to lead it.\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\"Our teams are eager to learn, but we don't know where to start. We're stuck.\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\"We have no digital asset that can say what to do. We need a system to follow to survive.\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFollow the Digital Marketing MBA process to make decisions that matter: \u003c\/strong\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eIdentify quick wins with information you already have (no expensive data\/marketing software needed)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConduct research to know exactly what channels and strategies to pursue, and which to avoid\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUnderstand the processes and technology that support your strategy and business results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAllocate funding and people for effective execution\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEstablish management protocols to ensure ongoing iteration, growth and sustainability of your activities\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGet started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42684068724799,"sku":"9781731015846","price":21.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/9053e9dc6a45eb751fda4ef3d83fd011.webp?v=1764966179","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/digital-marketing-mba-guiding-principles-for-researching-planning-and-managing-a-marketing-strategy-to-transform-your-business-paperback","provider":"BBB","version":"1.0","type":"link"}