by Richard A. Gershon (Author)
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies.
Author Biography
Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.
Number of Pages: 284
Dimensions: 0.63 x 9 x 6 IN
Illustrated: Yes
Publication Date: March 26, 2024