{"product_id":"digital-native-news-in-south-america-building-bridges-with-diverse-audiences-in-argentina-brazil-and-colombia-hardcover","title":"Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia - Hardcover","description":"\u003cp\u003eby \u003cb\u003eVanessa de Macedo Higgins Joyce\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.\u003c\/p\u003e\u003cp\u003eIn recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.\u003c\/p\u003e\u003cp\u003eInnovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.\u003c\/p\u003e\u003cp\u003eIn recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.\u003c\/p\u003e\u003cp\u003eInnovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVanessa de Macedo Higgins Joyce\u003c\/b\u003e, Ph.D. is an Associate Professor in the School of Journalism and Mass Communication at Texas State University, USA.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eVanessa de Macedo Higgins Joyce, Ph.D. is an Associate Professor in the School of Journalism and Mass Communication at Texas State University, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 145\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 28, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42702432927807,"sku":"9783031495021","price":194.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/858a8d0555087d7d7eef23e57ca649e1_e5dc121c-ab02-47ef-a19e-50b06f727c78.webp?v=1765024566","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/digital-native-news-in-south-america-building-bridges-with-diverse-audiences-in-argentina-brazil-and-colombia-hardcover","provider":"BBB","version":"1.0","type":"link"}