{"product_id":"focus-paperback-3","title":"Focus - Paperback","description":"\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cstrong\u003eAl Ries\u003c\/strong\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 17, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42724777328703,"sku":"9780060799908","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/90207ed80950ad87430f881ee18d2591_f05d5719-316d-4484-95ad-193a4ce312a6.webp?v=1765103883","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/focus-paperback-3","provider":"BBB","version":"1.0","type":"link"}