{"product_id":"hands-on-data-science-for-marketing-improve-your-marketing-strategies-with-machine-learning-using-python-and-r-paperback","title":"Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R - Paperback","description":"\u003cp\u003eby \u003cb\u003eYoon Hyup Hwang\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOptimize your marketing strategies through analytics and machine learning\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand how data science drives successful marketing campaigns\u003c\/li\u003e\n\u003cli\u003eUse machine learning for better customer engagement, retention, and product recommendations\u003c\/li\u003e\n\u003cli\u003eExtract insights from your data to optimize marketing strategies and increase profitability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRegardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A\/B testing and implement it using Python and R.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you will learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn how to compute and visualize marketing KPIs in Python and R\u003c\/li\u003e\n\u003cli\u003eMaster what drives successful marketing campaigns with data science\u003c\/li\u003e\n\u003cli\u003eUse machine learning to predict customer engagement and lifetime value\u003c\/li\u003e\n\u003cli\u003eMake product recommendations that customers are most likely to buy\u003c\/li\u003e\n\u003cli\u003eLearn how to use A\/B testing for better marketing decision making\u003c\/li\u003e\n\u003cli\u003eImplement machine learning to understand different customer segments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 464\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 29, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42713082134591,"sku":"9781789346343","price":70.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/44f722b764c712a3472adc02a1e4a022.webp?v=1765063405","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/hands-on-data-science-for-marketing-improve-your-marketing-strategies-with-machine-learning-using-python-and-r-paperback","provider":"BBB","version":"1.0","type":"link"}