{"product_id":"leaders-say-what-you-mean-mean-what-you-say-paperback","title":"Leaders: Say What You Mean, Mean What You Say - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGardner M. Nason\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen it comes to communicating, too many leaders have only a vague notion of how to do it successfully.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIt's important for leaders to refine their communications with employees and other key players since they are likely to have an effect on achieving organizational objectives. After all, no matter how good you are, if you can't communicate effectively, how are you going to accomplish what needs to be done?\u003c\/p\u003e \u003cp\u003eIn this communications guide, you'll learn how to: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003egive team members information and guidance in clear and achievable terms;\u003c\/p\u003e \u003cp\u003etailor messages to satisfy your audience's interest and role; and\u003c\/p\u003e \u003cp\u003edistinguish, differentiate, and position yourself, your organization, and your products and services as the best or preferred solution compared to competitors.\u003c\/p\u003e \u003cp\u003eThe author also highlights how to ensure that employees understand what a leader intends in clear terms, how to avoid offending audiences, and what to expect from the communications staff.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhether you're a leader of a small department or a large organization, you'll get useful advice to improve your skills and achieve better results in this communications guide.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGardner M. Nason is a communications professional with thirty years of experience in various communications and marketing environments, including the military, an advertising and marketing agency, a college, and medium and large corporations. He has a bachelor of arts in English from Norwich University and a master of arts in journalism from The Pennsylvania State University. He lives in Lincoln, Vermont.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43154806997055,"sku":"9781480871861","price":22.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/gtjWPaB9U39781480871861.webp?v=1776959549","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/leaders-say-what-you-mean-mean-what-you-say-paperback","provider":"BBB","version":"1.0","type":"link"}