{"product_id":"marketing-fashion-footwear-the-business-of-shoes-paperback","title":"Marketing Fashion Footwear: The Business of Shoes - Paperback","description":"\u003cp\u003eby \u003cb\u003eTamsin McLaren\u003c\/b\u003e (Author), \u003cb\u003eFiona Armstrong-Gibbs\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing Fashion Footwear\u003c\/i\u003e addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.\u003cbr\u003e\u003cbr\u003eDetailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFeatured contributors: \u003c\/b\u003e\u003cbr\u003eMargaret Briffa, Briffa\u003cbr\u003eMarc Debieux, Cheaney \u0026amp; Sons\u003cbr\u003eJason Fulton, This Memento\u003cbr\u003eMarc Goodman, Giancarlo Ricci\u003cbr\u003eSimon Jobson, Dr. Martens\u003cbr\u003eTracey Neuls\u003cbr\u003eTricia Salcido, Soft Star Shoes\u003cbr\u003eJohn Saunders, British Footwear Association\u003cbr\u003eJoanne Stoker\u003cbr\u003eMary Stuart, mo Bro\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFiona Armstrong-Gibbs is Senior Lecturer in Fashion at Liverpool John Moores University, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester, UK.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 10.6 x 8.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42704845275199,"sku":"9781472579317","price":65.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/a84a277a99fe2bb140e3a9fd1a532b31.webp?v=1765034753","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/marketing-fashion-footwear-the-business-of-shoes-paperback","provider":"BBB","version":"1.0","type":"link"}