{"product_id":"marketing-mess-to-brand-success-30-challenges-to-transform-your-organizations-brand-and-your-own-brand-marketing-hardcover","title":"Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing) - Hardcover","description":"\u003cp\u003eby \u003cb\u003eScott Jeffrey Miller\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing Manager's Guide to Successful Brand Marketing\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...\" ―\u003cb\u003eDonald Miller\u003c\/b\u003e, author of \u003cem\u003eMarketing Made Simple\u003c\/em\u003e, and \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2021 OWL Award Shortlist in Sales \u0026amp; Marketing\u003cbr\u003e#1 Bestseller in Auctions \u0026amp; Small Business\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn Scott Miller's newest \u003cem\u003eMess to Success\u003c\/em\u003e guide, the FranklinCovey senior advisor and \u003cem\u003eWall Street Journal\u003c\/em\u003e bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEvery success story begins with a journey. \u003c\/b\u003eFeaturing thirty chapters with lessons such as \"A Name is Not a Lead\" and \"Hire People Smarter Than You,\" \u003cem\u003eMarketing Mess to Brand Success\u003c\/em\u003e shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you're starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAvoid marketing messes and square up to successes. \u003c\/b\u003eEach chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNavigate a nebulous digital marketing environment\u003c\/li\u003e\n\u003cli\u003eMaximize time and investments with sales marketing strategies\u003c\/li\u003e\n\u003cli\u003eBuild and model consistent brand standards\u003c\/li\u003e\n\u003cli\u003eBecome an expert in brand marketing and take your company to the next level\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you enjoyed \u003cem\u003eManagement Mess to Leadership Success\u003c\/em\u003e, or brand marketing books like \u003cem\u003eThis Is Marketing\u003c\/em\u003e, \u003cem\u003eMarketing Made Simple\u003c\/em\u003e, or \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e, then you need to add \u003cem\u003eMarketing Mess to Brand Success\u003c\/em\u003e to your business bookshelf.\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 11, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42699985944639,"sku":"9781642503807","price":30.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/0423fc8ee1bce193f5cbe934612fea6e.webp?v=1765015141","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/marketing-mess-to-brand-success-30-challenges-to-transform-your-organizations-brand-and-your-own-brand-marketing-hardcover","provider":"BBB","version":"1.0","type":"link"}