{"product_id":"media-planning-buying-n-the-21st-century-integrating-traditional-digital-media-paperback","title":"Media Planning \u0026 Buying n the 21st Century: Integrating Traditional \u0026 Digital Media - Paperback","description":"\u003cp\u003eby \u003cb\u003eRonald D. Geskey Sr\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eUPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eWith vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion \u0026amp; events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 684\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.37 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 19, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42715613298751,"sku":"9781537438269","price":121.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/47486afd7cd510d2968bbe04dc95a183.webp?v=1765072054","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/media-planning-buying-n-the-21st-century-integrating-traditional-digital-media-paperback","provider":"BBB","version":"1.0","type":"link"}