{"product_id":"method-marketing-hardcover","title":"Method Marketing - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDenison Hatch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePractical lessons from Direct Marketing Geniuses\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDenny Hatch is a legendary direct marketing writer who has boiled down his copywriting expertise into the method marketing approach. Method marketing works by creating intrigue and delight for customers. Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their marketing copy. The stories he tells are entertaining, but he doesn't limit himself to just vignettes. \u003cem\u003eMethod Marketing \u003c\/em\u003ealso guides us with dos and don'ts backed by facts and figures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHere's What Reviewers Have Said About \u003cem\u003eMethod Marketing: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMethod Marketing\u003c\/em\u003e shows \"how to write successful direct response copy by putting yourself in the customer's shoes. Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom, Inc.\" -Robert W. Bly, author of over 100 books on direct marketing including \u003cem\u003eThe Copywriter's Handbook.\u003c\/em\u003e Bly included \u003cem\u003eMethod Marketing \u003c\/em\u003eon his best marketing books ever list as \"One of 10 Marketing Books Actually Worth Reading\"\u003c\/p\u003e\u003cp\u003e\"...the examples chosen here [in \u003cem\u003eMethod Marketing\u003c\/em\u003e] are powerful-and more important-[and] their workings are explained in detail. The best letters are dissected and parsed down to individual words, with statistics and research supporting the results. Hatch's colloquial tone attracts even readers otherwise not used to advertising matters; eloquent stories such as the fall and rise of Covenant House, for instance, will not fail to mesmerize.\" \u003c\/p\u003e\u003cp\u003e-\u003cem\u003eBooklist \u003c\/em\u003e(published by the American Library Association)\u003c\/p\u003e\u003cp\u003e\"Written in a fun and conversational tone, this book was hard to put down. As founder of the newsletter Who's Mailing What! Hatch owns the largest private collection of direct mail. At one time, advertisers were sending him 3,000 to 4,000 mailers a month. He's a direct mail expert indeed.\"\u003c\/p\u003e\u003cp\u003e\u003cem\u003e-Inside Business\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis book is also available from Echo Point Books as a hardcover paperback (ISBN 1648372767).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 302\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42739227197503,"sku":"9781648372759","price":57.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/cb21b30f2bde03fb49f8fb8748442b3e.webp?v=1765155947","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/method-marketing-hardcover","provider":"BBB","version":"1.0","type":"link"}