by Emilie Zaslow (Author)
Explores how complex notions of girlhood are defined by the American Girl brand
Discusses how feminist rhetoric has influenced marketing directed toward American women and girls
Explores what American Girl books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American
Back Jacket
This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company's growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection's narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan's curiosity, Zaslow raises questions about the values espoused by this iconic American brand.
Author Biography
Emilie Zaslow is Associate Professor of Communication Studies at Pace University, New York City, USA. She is the author of Feminism, Inc.: Coming of Age in Girl Power Media Culture (2009).