{"product_id":"quantifying-the-user-experience-practical-statistics-for-user-research-paperback","title":"Quantifying the User Experience: Practical Statistics for User Research - Paperback","description":"\u003cp\u003eby \u003cb\u003eJeff Sauro\u003c\/b\u003e (Author), \u003cb\u003eJames R. Lewis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eQuantifying the User Experience: Practical Statistics for User Research, Second Edition,  provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? \u003c\/p\u003e \u003cp\u003eThis book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 350\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 27, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42724662509631,"sku":"9780128023082","price":98.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/89fa353a8adb668cffeeae91b416f43d.webp?v=1765103466","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/quantifying-the-user-experience-practical-statistics-for-user-research-paperback","provider":"BBB","version":"1.0","type":"link"}