by A. Zoltners (Author), P. Sinha (Author), S. Lorimer (Author)
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Author Biography
ANDRIS ZOLTNERS is Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is the Academic Director of three Kellogg Executive Programs and the author of a number of successful books on marketing and sales force performance.
PRABHAKANT SINHA is Managing Director of ZS Associates, USA. SALLY LORIMER is a Business Writer, USA.
Number of Pages: 380
Dimensions: 1.05 x 9.52 x 6.34 IN
Illustrated: Yes
Publication Date: June 25, 2004