{"product_id":"silvercomm-hardcover","title":"SilverComm - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAnne M. Cooper\u003c\/b\u003e (Author), \u003cb\u003eYoung Joon Lim\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnne M. Cooper\u003c\/b\u003e worked for 10 years full time as a journalist, magazine editor and public relations practitioner before beginning a 26-year teaching career at Ohio University. During that career, she was the graduate director at the E.W. Scrips School of Journalism. A Fulbright Senior Research Scholar in Japan and a DAAD scholar in Germany, she has written\/coauthored\/edited five previous books and numerous journal articles. Her work has been featured in the Sunday \u003ci\u003eNew York Times \u003c\/i\u003eon ABC-TV, the BBC and other media outlets. \u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\u003cb\u003eYoung Joon Lim \u003c\/b\u003eis associate professor in the Department of Communication at the University of Texas, Rio Grande Valley, where he teaches courses in mass media campaigns, theories of communication, research in communication, and public relations theory and practice. Lim has experience in insurance sales, news reporting, and public relations for the defense industry. He is author of \u003ci\u003ePublic Relations: A Guide to Strategic Communications.\u003c\/i\u003e\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42718755487807,"sku":"9781538175132","price":113.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/9e2386b2e4685e8164765916ec8d4eaf.webp?v=1765083143","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/silvercomm-hardcover","provider":"BBB","version":"1.0","type":"link"}