{"product_id":"sport-business-in-the-united-states-contemporary-perspectives-paperback","title":"Sport Business in the United States: Contemporary Perspectives - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrenda G. Pitts\u003c\/b\u003e (Editor), \u003cb\u003eJames J. Zhang\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.\u003c\/p\u003e\u003cp\u003eFeaturing new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSport Business in the United States\u003c\/em\u003e offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrenda G. Pitts\u003c\/strong\u003e is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJames J. Zhang\u003c\/strong\u003e is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 292\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 29, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42707035357247,"sku":"9780367528423","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/236e59417cd0de992700f79805399771.webp?v=1765042559","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/sport-business-in-the-united-states-contemporary-perspectives-paperback","provider":"BBB","version":"1.0","type":"link"}