{"product_id":"the-direct-method-the-hotel-marketing-strategy-to-significantly-increase-direct-room-sales-and-wedding-bookings-paperback","title":"The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings - Paperback","description":"\u003cp\u003eby \u003cb\u003eAdam Hamadache\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAdam Hamadache is the Founder and CEO of UK-based, hotel digital marketing agency DHM. With over a decade's experience in hotel marketing, Adam draws on his successes (and failures!) from working with hundreds of hotels across the UK and Europe to increase direct bookings and reduce commission.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 140\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 02, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42711554228287,"sku":"9781986235532","price":8.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/36384f9823b17b232f23f706c64af2eb.webp?v=1765058891","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/the-direct-method-the-hotel-marketing-strategy-to-significantly-increase-direct-room-sales-and-wedding-bookings-paperback","provider":"BBB","version":"1.0","type":"link"}