by Leigh Caldwell (Author)
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Number of Pages: 248
Dimensions: 0.87 x 8.43 x 5.28 IN
Illustrated: Yes
Publication Date: September 06, 2022