{"product_id":"the-republic-of-mass-culture-journalism-filmmaking-and-broadcasting-in-america-since-1941-hardcover","title":"The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941 - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJames L. Baughman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe new edition of James L. Baughman's successful book \u003ci\u003eThe Republic of Mass Culture\u003c\/i\u003e examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.\u003c\/p\u003e\u003cp\u003eTwo new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. \u003c\/p\u003e\u003cp\u003eCarefully drawing on interdisciplinary communication research, \u003ci\u003eThe Republic of Mass Culture\u003c\/i\u003e presents a lively analysis of the shifting objectives and challenges of the media industries.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJames L. Baughman\u003c\/b\u003e is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include \u003ci\u003eHenry R. Luce and the Rise of the American News Media \u003c\/i\u003eand\u003ci\u003e Same Time, Same Station: Creating American Television, 1948-1961.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 9.26 x 6.36 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 01, 2005\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42722984132671,"sku":"9780801883156","price":87.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/317005c675bc8d6c15015f78cf5c8286.webp?v=1765097613","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/the-republic-of-mass-culture-journalism-filmmaking-and-broadcasting-in-america-since-1941-hardcover","provider":"BBB","version":"1.0","type":"link"}