{"product_id":"the-response-agency-guide-to-direct-mail-paperback","title":"The RESPONSE Agency Guide to Direct Mail - Paperback","description":"\u003cp\u003eby \u003cb\u003eSteve Cuno\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat you need to know for effective direct mail: - What works? - What doesn't? - Mailing lists and how to choose them - 25 response-building secrets - What's a \"good\" response? - How to track results - 5 steps for getting started\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 44\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.11 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 06, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42719923798079,"sku":"9781304750792","price":11.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/9857cc0a163b40b9ce99ca8e8053dd73_143a6adc-6af2-4d6e-95d9-62bd9409969f.webp?v=1765087352","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/the-response-agency-guide-to-direct-mail-paperback","provider":"BBB","version":"1.0","type":"link"}