{"product_id":"wine-marketing-and-sales-third-edition-success-strategies-for-a-saturated-market-hardcover","title":"Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLiz Thach\u003c\/b\u003e (Author), \u003cb\u003ePaul Wanger\u003c\/b\u003e (Author), \u003cb\u003eJaneen Olsen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).\u003c\/p\u003e\u003cp\u003eThis new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSocial Media Marketing \u0026amp; Ecommerce\u003c\/li\u003e \u003cli\u003eDigital Marketing \u0026amp; Wine Delivery Applications\u003c\/li\u003e \u003cli\u003eNew Trends in Packaging, e.g. Augmented Reality Labeling\u003c\/li\u003e \u003cli\u003eSales and Marketing Metrics\u003c\/li\u003e \u003cli\u003eComplete Regulatory Compliance\u003c\/li\u003e \u003cli\u003eGoing Mobile with Website Strategies\u003c\/li\u003e \u003cli\u003eSupply Chain Management\u003c\/li\u003e \u003cli\u003eThe Promise of Direct-to-Consumer Sales\u003c\/li\u003e \u003cli\u003eThe New Demographics of Wine Consumption \u0026amp; Wine Tourism\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cem\u003eWine Marketing and Sales\u003c\/em\u003e covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. He is a regular columnist for Vineyard \u0026amp; Winery Management magazine and contributes to Allexperts.com. Janeen Olsen is a Professor of Marketing at Sonoma State University. Liz Thach is a management and wine business professor at Sonoma State University in the Wine Business Institute. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 10 x 7.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42690988048447,"sku":"9781935879442","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/b7b5ffe95c3a0e6e4d825b8b2dee4b49.webp?v=1764990725","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/wine-marketing-and-sales-third-edition-success-strategies-for-a-saturated-market-hardcover","provider":"BBB","version":"1.0","type":"link"}