{"product_id":"writing-a-business-plan-a-practical-guide-paperback","title":"Writing a Business Plan: A Practical Guide - Paperback","description":"\u003cp\u003eby \u003cb\u003eIgnatius Ekanem\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eResourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness plans are vital when it comes to making strategic decisions and monitoring progress. \u003cem\u003eWriting a Business Plan\u003c\/em\u003e is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIgnatius Ekanem\u003c\/strong\u003e is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 120\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.4 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42728562098239,"sku":"9780367788179","price":69.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/4243da167e6b4af82a954b081f4a3451.webp?v=1765118951","url":"https:\/\/dhl-adrianne.myshopify.com\/products\/writing-a-business-plan-a-practical-guide-paperback","provider":"BBB","version":"1.0","type":"link"}